Monday, November 8, 2010

When wrong is right.



Fallon launched The Cosmopolitan of Las Vegas with "Just the Right Amount of Wrong." A bold direction for a new resort.

In a city where we thought every concept had already been done – and was staying there – Fallon introduces the open-ended story worth telling. Luxurious curiosity paired with the always perfect Black Rebel Motorcycle Club track. Stunning art direction with a delightfully-twisted concept.

Bookmark and Share

0 comments:

Post a Comment