This commercial leads the viewer by the hand through the Cosmopolitan Hotel of Las Vegas. The viewer plays the role of welcomed voyeur, and receives an implicit invitation to check in.
From the first glimpse of the hotel we are introduced to a place where social and moral restraints are going to be loosened to the point of falling down onto the plush carpet.
The opening shot pans across a banquet hall. A grinding rock track echoes. We see the back of the fashionable dressed young male, and then expand out to his point of view. This POV alights on an attractive young woman, who is finishing up her meal; she picks up her plate, places it to her face and proceeds to lick it clean. Not only is social etiquette discarded, but the way she licks the plate makes you wonder what is or who is for desert.
The viewer is then led to a spiral staircase. One levels up, under a large glowing chandler, a grand old dame in a long evening gown dances very close with a much younger man. The couple spin slowly and ignore the rest of the world.
We continue through the hotel. We see a male bell hop, he is down on his hands and knees while a woman perches him like a couch. She applies her lipstick, using her shiny black stiletto heel as a mirror.
The camera moves back toward the banquet room, but inside of going back to the feast, the viewer stumbles into a private room.
The in the center of the room a blond in flimsy evening gown cavorts on a bed. Male and female photographers record her antics. Is it an ultra-hip fashion shoot, a porn film, a party gone way out of bounds or a combination of all?
The camera whirs back out to the dancing dame and her young boyfriend. The camera follows her hand as she puts her boy toy on the butt. We see her grin. We never see the full face or expression of the young man. He is the possessed, she is the possessor.
As this point the grinding rock music halts and a humming jingle comes over the sound track
This is a cue for a stampede of kittens, puppies, and chicks and baby rabbits, all of them a fluffy white. They race past the dame and her young man, they race up the up the stairs and into the room where the photo shoot takes place.
Chicks hop on the bed of the photo shoot, a young woman, looking sated from the photo sate and whatever else, lets the chicks romp on her belly, and lifts one up and holds it directly to the gaze of the viewer.
Kittens race under the table of the banquet hall, brushing against stiletto heels. Chicks hop on the bed of the photo shoot, a young woman, looking sated from the photo sate and whatever else, lets the chicks romp on her belly, and lifts one up and holds it directly to the gaze of the viewer.
In the next shot, kittens race under the table in the banquet hall, their pure white fur brushing up against black stiletto heels.
Then a tall dark haired woman dressed in ultra-short black dress picks up a white bunny. She gently carries the bunny to the door and then shoos it away.
The camera lingers on the woman expression, whatever is on her mind; innocent little bunnies should not be around to witness it.
The commercial ends with the logo of the hotel with the words “Just the right amount of wrong”
Link: http://www.youtube.com/watch?v=t5OoU1SpNi0
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